walk-up business-- people who physically go to the box office and buy tickets on the day of. "My house manager said that 'SpongeBob SquarePants' is doing a lot of walk-up business."
(The photo above is very old.) I presently carry out author interviews for the website LitHub.com, but before that I worked as a book columnist for the Newark Star-Ledger from January 2002 to June 2012. I have written for the New York Observer, the New York Post, the Denver Post and other newspapers.
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