Sunday, April 19, 2015

Term of the Day: "There's No Profit Like Non-Profit"

"There's No Profit Like Non-Profit"--this quote is attributed to Gerald Schoenfeld, the late and legendary head of the Shubert Organization, referring to the tax breaks that non-profit theater organizations get. I think of this for the recent purchase of the Little Helen Hayes Theatre on 44th Street, which has just been bought by the non-profit Second Stage Theatre, which has the theater on 43rd Street and 8th Avenue in the old bank and another very small theater on the Upper West Side. Second Stage will concentrate on modern American playwrights. May they have great success.

(Theater mavens should get the reference to the Ethel Merman showstopper in "Annie Get Your Gun" called "There's No Business Like Show Business.")

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